Andrea at the Google Project convention at Google Russia
Andrea Brocca is an Italian born; Dubai raised fashion designer and owner of his own Couture Brand ‘Andrea Brocca’. He holds the Guinness World Record for the Youngest Haute-Couturier in the world, which should I mention, was previously held by Yves Saint Laurent. He has already been interviewed by CNN Arabia, The National, Gulfnews, Savoir Flair, Societe Perrier to name a few, all about his life in Dubai, and his future plans for dominating the fashion world. Google has even recently flown him to Russia, to speak at the Google Project Convention as a ‘Young Inspirational Story’. His accomplishments so far show the potential of the combination of hard work and pursuing your dreams. He graduated school last year in Dubai and today, aged 18, lives in a new exciting chapter of his life in Paris. The Bohemian Chronicles has caught up with the fashion prodigy where we discussed his new life in Paris, his attendance at Paris Fashion Week, and a lot more.
What is your proudest moment/accomplishment you have encountered in your career so far, and why?
I’d have to say my proudest accomplishment was taking the initiative at 13 to get my bum off bed to work for my future. If it weren’t for that, I wouldn’t have found work abroad, opened my boutique or gotten the Guinness World Record.
Why did you choose to move to Paris?
I chose to move to Paris simply because my brain starves in Dubai. It is my home and my base, but I feel drained here a lot of the time. So what I, and most of the other people in the industry do, is leave to a place which feeds your creative instinct then bring it back. Also, La Chambre Synciale De la Couture Parisienne brought me from Dubai, and since Paris is the base of Couture, it was only right I study it deeper. I’m still 18 so I have so much knowledge to absorb, my skill is nothing close to what I aspire it to be.
A ‘Handmade Italian velvet high-neck low-back fishcut dress with a trail’ by Andrea Brocca
Can you describe a day in the life of Andrea Brocca in Paris?
Pretty simple actually. Since I focus on studying, I don’t work as much as I do here in Dubai. So anyways, I wake up at 7:40am, I start studying at 9am and finish by 8pm, I go home and Skype with my atelier manager or my Hollywood PR and then drape a bit on my mini mannequin and sketchy collections to keep my aesthetic consistent. I then sleep at around 3am (I catch up on my sleep on the weekends).
You have completed half of your first year at L’Ecole de la Chambre Syndicale de la Couture Parisienne. How is Couture school treating you?
It’s not as chic as one would hope, it’s very real and technical. It’s not about what sleeve is in this season, but more about what mathematical angles will add to volume and fit, and working towards accurate draping’s, it’s a school which teaches you how to have the best technique and couture level finishing in the entire world, and they don’t take the ‘couture’ label lightly at all. And therefore, I’m very drawn by its accuracy, it’s tough but then again I’m so lucky to be there, everyone in my course is 10-20 years older than me, and for that reason many of my teachers were doubting my potential. But I proved them wrong.
How was being in Paris for Fashion Week?
Beautiful and hilarious. You see all those people you’ve seen online for years just walk past you. And there are models everywhere so you technically feel like a troll. Also Paris always shows the most innovatively elegant shows, and the after parties are c-r-a-z-y.
Andrea on the Cover of ‘Capital D’ Magazine
Any trends you particularly like from SS14?
‘Trend’ is a very odd subject for me, because when you design things yourself you realize that the idea of trend is merely a way to generalize the fashion industry to the mass, since you design purely for your aesthetic, and therefore I guess if you design for trend you’re not a designer but a stylist. That’s in my opinion at least. So no there’s no trend I like.
How does the fashion scene differ from Paris to Dubai?
It’s another level and another story. Paris is legit; people there who have an Impact have it for a reason. The level is 3 billion times higher, and that’s not an insult for Dubai because its still so young, and I wouldn’t be doing what I’m doing if it weren’t for the higher level of acceptance Dubai has for newcomers. But realistically speaking in Paris people look at details, and less is more in Paris.
You have your own Couture line and your boutique in Dubai. How do you run your own boutique whilst living in Paris?
Skype, calls, emails and scanning.
The ‘Andrea Brocca’ Boutique in Dubai, UAE
Do you have any advice for any ‘The Bohemian Chronicle’ readers who are interested in pursuing a career in fashion?
If you change yourself for the conventional norm, you won’t be long-term. If you stick to who you are success or failure will still give you a satisfaction in the end of the day, because you know it’s you, and not a product of something else.
Any upcoming plans or projects for the New Year ahead?
I’m working with a PR in Hollywood and I’ve been having my gowns worn on the red carpet recently by stars from 2 Broke Girls, Game of Thrones, Scrubs, Devious Maids, singer Natalia Kills and more artists of that type, and so I may be moving forward with that in LA, I may stay in Paris, I may attend central St Martins, I may come back to Dubai and work on selling my work in luxury retailers, I’m going with the flow and enjoying what I love to do because I just turned 18 and we’re only young once and I want to live for myself not for the expectations of others.
Describe your style in 5 words: ripped, rock, black, vampire, homeless druggy -honestly I’m not even joking.
The best fashion decade was: Now
Favorite Designer: Proenza Schouler/Christopher Kane
Model you would love to dress? Abbey Lee Kershaw or Anja Rubik
Style Icon? None, maybe some Parisian woman married to a rock star in the 60s
Milan, Dubai and now Paris, which city will follow? NYC baby! (but London first before NYC..)
Keep up with the Andrea Brocca through his: Facebook Page